The Yahoo! and Microsoft Alliance
Yahoo! and Microsoft have now received regulatory clearance for their search transaction. This is a significant milestone and an exciting first step in their combined effort to help us all reach even more customers with greater ease and efficiency.
So how will the alliance benefit us? The word is that we’ll use a single platform, Microsoft’s adCenter, to manage our campaigns. With just one buy from one sales force, we’ll reach users on Yahoo! and Microsoft sites, as well as other premium partner sites. Yahoo! will deliver new features and innovations to the world’s favourite online destinations, content and web products, used by hundreds of millions of consumers to connect to the people and things that matter to them most. Microsoft will innovate the underlying technologies that drive high quality algorithmic and paid search results. Search ad inventory from both the Yahoo! and Microsoft networks will be joined in a new, unified search marketplace with the aim of giving us access to search volume increases in the UK and French marketplaces, and is predicted to give us up to 40% more search volume on a global basis than on Yahoo! alone.
So what’s ahead? There will be no immediate changes to our Yahoo! Search Marketing accounts. Both companies are committed to making this transition as seamless and beneficial to us as possible they claim. Their aim is a high quality transition for advertisers and partners in at least the U.S. prior to the Christmas 2010 holiday season. When we hear more we’ll let you know.
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