Mer engage their consumers
We’ve launched the next phase of the Mer Ultimate Car Care website and this time round we’ve added some really engaging features including; an expanded “Knowledge Centre” and “Ask an Expert” facility, an improved “Where to Buy” section that incorporates postcode search and Google Maps, an expanded “News” section that now includes industry news, and a “Newsletter Subscription” facility.
Part of the process also involved updating their pack imagery and included promotion of their two new products – Mer Fast Detailer and the Mer Carpet & Upholstery Cleaner Aerosol.
To encourage brand interaction through the social networks we set up a competition for consumers asking them to sign up to their new Facebook page for a chance to win £150 worth of products. Facebook from a commercial/brand point of view is a fantastic communication and consumer engagement tool. The idea behind creating the page is to build up a loyal following known as “Fans” to whom they can send communications of any type for free. It really is a great communication tool but most of all, their consumers can engage with their brand. It also helps them achieve their objective of targeting a younger consumer audience.
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